Tell The Truth
If you’re a disciple of coherence, you already know that authenticity and integrity are key ingredients to effective marketing of your institution—or your person, for that matter. In fact (turning quickly to page xiii in your textbook), you’ll read “Coherence is telling the truth.”
On this site, we open the window for honesty. Here, we can converse about the wins and losses, the ups and downs, the surprises, the challenges, and the glorious occasions that engage us on the path to coherence.
We’ll regularly post ideas and questions to inspire your thinking and welcome your engagement. Comment, speak up, confess or post questions of your own here. You’re encouraged to tell the truth.