Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) is the first book from Rick Bailey, principal and founder of Richard Harrison Bailey/The Agency.
Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) offers higher ed professionals both a broad framework and specific strategies for successfully engaging constituents. Arguing that branding is no longer sufficient to meet the changed needs and expectations of today’s audiences, Coherence suggests a new approach for consumer relationship-building. Author Rick Bailey draws on 30+ years of experience in not-for-profit marketing to deliver insights you’ll be eager to share and solutions you’ll be eager to try.
Visit coherencethebook.com or facebook.com/coherence to find out more about Coherence, discuss the major themes, preview chapters and download other valuable tools found in the book.
