When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Transcript: The Future of Integrating Marketing and Communications
February 20, 2024
On February 15, RHB’s Rob Zinkan hosted a webinar with special guests Jeneane Beck from the University of Iowa and Kate Ledger from Old Dominion University to discuss the organizational challenges and opportunities of integrating marketing and communications. A recording of the webinar is also available. · · · Transcript Rob Zinkan So pleased to…Read more
Transcript: Foster Student Belonging With a Coherent Deposit to Day One Strategy
January 29, 2024
RHB Vice President for Enrollment Management Ken Anselemnt led a January 24 webinar as part of the Leading Edge Thinking in Higher Education Series by Bay Path University’s Center for Higher Education Leadership and Innovative Practice (CHELIP). The journey to student success (and retention) doesn’t begin when students arrive at your institution—it starts when they…Read more
The Admissions Leadership Podcast: Rick Bailey on the Importance of Coherence
January 26, 2024
Earlier this month RHB Founder and Principal Rick Bailey joined host Ken Anslement, RHB Vice President for Enrollment Management, on the Admissions Leadership Podcast (“The ALP”). You can listen to the episode or read the transcript below. · · · Transcript Ken Anselment Welcome to the Admissions Leadership Podcast, a series of one-on-one, conversations with…Read more
Why—and How—You Should Do a Communication Inclusion Audit Now
January 19, 2024
The legislative and judicial landscape around diversity, equity, inclusion and belonging (DEIB) has become ever-more contested since that time. We’re republishing this piece to account for this moment in history, in support of institutions who remain committed to DEIB. In the last three years, the already hard work of steering higher ed toward its promise…Read more
Your Institution Is Only Distinctive if Others Take Notice
December 20, 2023
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “Distinctive” is a popular descriptor in college and university strategic plans. From analyzing more than 150 plans, we’ve seen institutions claim distinctive strengths, distinctive academic programs, distinctive co-curricular programs, distinctive teaching and learning, a distinctive student experience, a distinctive…Read more
How to Structure Your Higher Ed Marketing Department for the Future
November 9, 2023
If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more