When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Your Institution Is Only Distinctive if Others Take Notice
December 20, 2023
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “Distinctive” is a popular descriptor in college and university strategic plans. From analyzing more than 150 plans, we’ve seen institutions claim distinctive strengths, distinctive academic programs, distinctive co-curricular programs, distinctive teaching and learning, a distinctive student experience, a distinctive…Read more
How RHB’s qualitative student experience research helped Auburn University articulate what it means to be a family
December 13, 2023
When Auburn University reached out to RHB at the height of the Covid-19 Pandemic, the institution sought to create a comprehensive enrollment marketing campaign including print and email to engage prospective students and their families. RHB helped Auburn reflect on what it meant to be a member of the Auburn Family through intentional assessment of…Read more
RHB Technology Governance Framework Analysis helps a public, mid-sized rural university find a strategic path forward in Slate
The focus of this project was to understand the current structure and capacity while providing the institution a path forward that promotes user confidence and cohesion as they consider opportunities to expand their current use of Slate. RHB was tasked with developing comprehensive Slate governance policies and processes for enrollment teams, specifically around security administration,…Read more
The RHB 3-5 Design Increases Strategic Effectiveness of North Carolina State University’s High-Performing Central MarComm Team
December 4, 2023
At North Carolina State University, RHB began Future-Ready Organizational Capability Assessment work using The RHB 3-5 Design with University Communications and Marketing (UCOMM). UCOMM leaders were interested in taking a pause to ensure they were well-positioned to support a new University Strategic Plan drafted during the COVID-19 pandemic and slated to run until 2030. The…Read more
Lasell University’s Coherence checkup leads to success in undergraduate student recruitment
Lasell University, a longtime client of RHB, expanded recent engagements related to the implementation of Slate to aid the institution in executing senior search fully in-house. Our team hosted five Circles of Influence with the undergraduate students, complementing those sessions with several conversations with administrators, faculty and staff.
How to Structure Your Higher Ed Marketing Department for the Future
November 9, 2023
If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more