Higher Education Marketing Report features “The World for Women,” Agnes Scott College’s new recruitment campaign.
“Agnes Scott College Branching Out”
The Chicago Tribune highlights RHB client Agnes Scott College and their olfactory approach to recruitment yield.
“A School the Makes Scents: small college wooing applicants with scented mailing”
RHB client Agnes Scott College and their sensory branding efforts to increase yield were featured in the Wall Street Journal.
“You Got In; Now, Please Come
Colleges Use Phone Calls, Visits, Even High Teas to Get Admitted Students to Enroll”
The Chronicle of Higher Education explores Agnes Scott College’s new approach to increasing yield.
“To Entice Students, a College Goes for the Nose.”
John Baworowsky, vice president for enrollment management at Dominican University of California, features Rick’s book Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) in his regular blog in the Chronicle of Higher Education.
“Building Your Brand Honestly and Coherently”
Sam reviews Peter Drucker’s seminal marketing guide:
“The Five Most Important Questions You Will Ever Ask Your Organization”
Sam weighs in on the Arizona State University Mascot controversy in the Chronicle of Higher Education.
“Online Protests Give New Arizona State U. Mascot a Devil of a Time”
Rick offers his perspective on the state of higher ed marketing in the Chronicle of Higher Education.
“Despite Colleges’ Efforts, Brands Can Escape Their Bounds”