These resources also come in printable,
shareable PDF worksheets. Don’t be shy.
Print it off and share it with your team.
shareable PDF worksheets. Don’t be shy.
Print it off and share it with your team.
Top Ten Photos We See in Every Viewbook
DISCLAIMER: Everyone who’s ever conducted a photo shoot for a college or university is guilty of using the following setups, our agency included.
Read More | View Photo Gallery 
Primary and Supporting Customers
Recently, we’ve had the opportunity to be involved in some studies and projects that embrace very different cultures. Our work helped us realize how universally applicable the concepts that support our philosophy of coherence truly are.
Seven Social Media Mistakes You Will Never Make After You Read This
For most institutions of higher education, social media is a lot like the Wild West. Unfortunately, colleges and universities are journeying into the frontier with no map and inadequate supplies.
The Power of One
Three Dog Night famously taught us that “one is the loneliest number.” But in an over-saturated, over-stimulated, over-complicated world, there’s something rather alluring—and tremendously powerful—about the simplicity of “one.”
The Giving Pyramid
The “giving pyramid” developed by Joan and Bob Blum in the 1960s has become something of a fundraiser’s Bible. But 2011 is a very different world. Does the Blums’ model still hold up?
Desert Island
We’ve all been asked what book we would bring with us if we knew we would be stranded on a desert island. Here’s a recruitment themed take on this age-old question..
Back to Basics
Opportunities to meet with students face-to-face and hear their opinions firsthand always energize us and get our wheels turning.
Online Degrees and Oreos
Colleges and universities can learn a thing or two about message consistency across deliverables from America’s favorite cookie maker.
The Cost of Cutting Corners
Skimping on print production can send the wrong message about your institution.
What’s the “Next” for Today’s “Now”?
Beyond short-term urgencies and necessities, what long-term effects will the events of 2008-09 have on future generations of college-going students and
their parents? And what can we start doing today to meet the needs of our audiences tomorrow?
Your Last Nerve
Our audiences are bombarded by stimuli. In this message-saturated world, we can’t settle for an occasional nerve-awakening hit.
Ten Temptations in Tough Times
As a reaction to the hostile economy, you’ve probably heard scores of people offer ways to cut costs—sacrificing long-term success for short-term gains. We hope our counsel will lead you not into temptation, but deliver you from panic.
What’s a Parent to do?
How will parents—who want only the best for their children—approach financing college attendance in the next few years? Some insights gained from recent conversations.
Liver and Onions
We often mistakenly believe we know what our audiences want based on our tastes, not theirs. A reminder about the danger of assuming you know your customers’ perceptions.
Top 10 Things We Hear on Every College Campus
The sports world may reign supreme in its overuse of clichés, but unfortunately, non-profit marketing has its own love affair with stale, go-to language. Beware, especially, of these tired, time-worn claims.
If We were You…
As former admissions directors, deans and vice presidents, several of us at RHB have been in your shoes. And the other day, we were discussing how difficult it would be to wear those shoes in the current economic climate. How would we cope? With these 10 action steps.
Dos, Dont’s and Display Tables: From the College Fair Trenches
RHB/The Agency called on two veterans of the college fair circuit—both of whom boast experience from both sides of the booth—to share their recommendations for making the most of your college fair experience.
Who do you think you are?
Need an exercise to get your creative juices flowing—and help you talk about your organization or institution in a different way? Try writing a haiku. (The results may surprise you!)
The Voice of your Target Audience
Print it off. Hang it up in your office. Forward it to your friends. But remember to always consider the distinctive needs of your Millennial audience.
Find yourself singing the Communicating with Millenial Blues?
Re-imagine your marketing monologue as a dialogue and you could be singing a different tune.
Trying to Recruit more Out-of-State Students?
If so, it might be time for a parting of the ways-publication-wise, that is. Segmenting your market and communications tells your audience you know them well.
Grounding the Helicopters.
What a reality TV show may indicate about the next generation of college students (and their parents).
On(line) Again, Off(line) Again.
A three-step approach to choosing between print and electronic communication.
Does your Market include Teenagers?
If so, it also includes their parents—and they want to hear from you. Some tips for establishing those family ties.
What’s Scarier than Speaking in Public, Skydiving and Meeting your Future In-Laws—Combined?
Updating your institutional identity. Some tips for surviving the process.
Thinking of using Instant Messaging in your Recruitment Efforts?
Recent survey research for one college campus suggests that you might want to think again.
