Coherence is the discipline of ensuring a transparent connection between customer expectation (brand) and authentic user experience.


After years of studying the ways that not-for-profits do (and sometimes don’t) communicate with their various audiences, we developed the philosophy of coherence:

An approach to marketing that includes but goes far beyond branding to build two-way understanding and loyalty between organizations and their key constituencies.

We invite you to explore the resources in this section of the site to learn more about coherence and how it can help your organization build connections that last with communications that work.

You’ll find an introduction to coherence in this white paper.

Let’s set up a conversation about your institution.