Rob

Rob Zinkan, Ed.D., Vice President for Marketing Leadership

Rob brings 25 years of experience in higher education leadership focused on reputation and resource development and intra-organizational alignment. He joined RHB in 2019 after nearly two decades at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president. A popular advisor, writer and speaker on institutional positioning, market-oriented strategic planning, and organization design and development, Rob is a former CASE commissioner (Commission on Communications and Marketing) and AMA Symposium for the Marketing of Higher Education committee member. He is co-author of the book What Makes a Strategic Plan ‘Strategic’? and is co-editor and contributor to Inside Higher Ed’s “Call to Action” blog. Rob also teaches graduate courses in both strategic communication (M.A.) and higher education leadership and organizational studies (Ed.D.). Rob holds a doctorate from Creighton University (his dissertation was on higher education brand coherence), a master’s from Xavier University and a bachelor’s from Wabash College.

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