Author: Aimee Hosemann

Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge

written by Aimee Hosemann

On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. ·  ·  · Transcript Rob Zinkan Well…Read more

Webinar: Modern Strategic Planning: Exemplars and Emerging Themes

written by Aimee Hosemann

What’s new in strategic planning?  RHB’s previous research analyzing 108 current strategic plans across higher education began in 2020 and featured private and public four-year institutions from all 50 states. All strategic plans were active at the time, and they represented various durations and stages, including some that were near conclusion.  In our webinar on…Read more

Transcript: Modern Strategic Planning: Exemplars and Emerging Themes

written by Aimee Hosemann

On September 27, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the first two installments from a three-installment research report: Leadership Functions of Higher Ed Strategic Planning in 2023 and 54 Newly Launched Plans. A recording of the webinar is also available. ·  ·  · Transcript Aimee Hosemann Alright, thanks…Read more

Modern Strategic Planning: Exemplars and Emerging Themes, Installment Three: Committing to DEIB in a Continuing Climate of Challenge

written by Aimee Hosemann

In our previous research analyzing 108 current strategic plans across higher education in 2020, we evaluated plans from private and public four-year institutions from all 50 states. Diversity, equity, inclusion and belonging (DEIB) was a major emphasis across all plans, but especially in the 16 most-strategic plans. As we circled back to check in on…Read more

Modern Strategic Planning: Exemplars and Emerging Themes, Installment Two: 54 Newly Launched Plans

written by Aimee Hosemann

Our previous research analyzing 108 current strategic plans across higher education began in 2020 and featured private and public four-year institutions from all 50 states. All strategic plans were active at the time, and they represented various durations and stages, including some that were near conclusion. In 2023, we wanted to understand what has changed…Read more

Webinar: Strategic Planning: Leading With Authenticity and Strategy

written by Aimee Hosemann

What’s the difference between visionary and hallucinatory leadership during a strategic planning process? How can a leader best incorporate their own goals and ambitions for their institution with the vision other community members have—and with reality? In a webinar on April 12, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I discussed eight…Read more

Transcript: Strategic Planning: Leading With Authenticity and Strategy

written by Aimee Hosemann

On April 12, Aimee Hosemann, Sam Waterson and Rob Zinkan hosted RHB’s latest webinar about its strategic planning research, analyzing 108 plans across higher ed. They discuss eight leadership themes that emerged from interviews with presidents of institutions that had the “most strategic” plans. For additional resources, you can watch a recording of the webinar, download the executive…Read more

Ethnography in Higher Ed: How RHB’s Ethnographic Approach Leads to Institutional Empowerment

written by Aimee Hosemann

Late last fall, we published an Insight in which I discussed some connections between marketing and anthropology that would be the subject of a paper I co-authored with RHB’s Rob Zinkan to be delivered at the American Anthropological Association conference. The point of our paper was that anthropology and marketing share the goal of understanding…Read more