In our previous research analyzing 108 current strategic plans across higher education in 2020, we evaluated plans from private and public four-year institutions from all 50 states. Diversity, equity, inclusion and belonging (DEIB) was a major emphasis across all plans, but especially in the 16 most-strategic plans. As we circled back to check in on…Read more
Author: Aimee Hosemann
Modern Strategic Planning: Exemplars and Emerging Themes, Installment Two: 54 Newly Launched Plans
Our previous research analyzing 108 current strategic plans across higher education began in 2020 and featured private and public four-year institutions from all 50 states. All strategic plans were active at the time, and they represented various durations and stages, including some that were near conclusion. In 2023, we wanted to understand what has changed…Read more
Leadership Functions of Higher Ed Strategic Planning in 2023
In 2021, RHB published a research study of 108 higher education strategic plans. Beyond asking what makes a strategic plan strategic, we wanted to answer several questions: Who are these plans truly for? Why is the process so complex? Does it have to be? Amidst such rapid change, how relevant can a plan truly be?…Read more
Transport Yourself With RHB’s Annual Summer Reading List
This year, we’ve got some summer reading picks that have some heft to them and capture a broad array of interests. With two doctoral students represented among our pickers here, we’re excited to show off what they’re working on and pondering at the same time we give you some options for thinking about how music…Read more
Webinar: Strategic Planning: Leading With Authenticity and Strategy
What’s the difference between visionary and hallucinatory leadership during a strategic planning process? How can a leader best incorporate their own goals and ambitions for their institution with the vision other community members have—and with reality? In a webinar on April 12, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I discussed eight…Read more
Transcript: Strategic Planning: Leading With Authenticity and Strategy
On April 12, Aimee Hosemann, Sam Waterson and Rob Zinkan hosted RHB’s latest webinar about its strategic planning research, analyzing 108 plans across higher ed. They discuss eight leadership themes that emerged from interviews with presidents of institutions that had the “most strategic” plans. For additional resources, you can watch a recording of the webinar, download the executive…Read more
Ethnography in Higher Ed: How RHB’s Ethnographic Approach Leads to Institutional Empowerment
Late last fall, we published an Insight in which I discussed some connections between marketing and anthropology that would be the subject of a paper I co-authored with RHB’s Rob Zinkan to be delivered at the American Anthropological Association conference. The point of our paper was that anthropology and marketing share the goal of understanding…Read more
Connecting the Human, the Felt and the Humane in Marketing and Anthropology
This November, I will be back amongst the anthropologists at the American Anthropological Association meetings in Seattle. This will be the first academic paper I have given in years. My contact with the academic research side has been peripheral since I joined RHB in January 2020. I am presenting a paper co-written with Dr. Rob…Read more
Transcript: Strategic Planning That’s Truly Strategic
On October 12, RHB’s Aimee Hosemann and Rob Zinkan hosted a webinar, Strategic Planning That’s Truly Strategic, to share findings and critical lessons from RHB’s yearlong study of 108 current strategic plans across higher education. For additional resources, you can watch a recording of the webinar, download the executive summary of the research, purchase the full-report book…Read more
Webinar: Strategic Planning That’s Truly Strategic
Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more