Do you ever play MadLibs, those fill-in-the-blank narratives that can become zany (or sometimes risqué)? Basically, you’re given a scenario that has empty spaces where you fill in your own details. As an example, here’s one that’s particularly relevant for those of you in higher ed…Read more
Author: Rick Bailey
The Answer Isn’t Always “Global” and/or “Leadership”
This may sound a bit like a rant. But it’s not. It’s more an admonition to all of us in higher education to more thoughtfully monitor our actions and efforts. I will admit that after nearly 40 years, one can begin to gain a smidgen of perspective (or is it cynicism?) about patterns of behavior…Read more
Fight Summer Melt With Better Customer Experiences
If you are reading this in May, you have about ten weeks to ensure that every student who sent in a deposit enrolls this fall. No pressure, but as you know (probably too well), it’s not over until it’s over. In the weeks that remain before school begins again in the fall, your work in…Read more
The Importance of Delighting Customers: Customer Experience in Higher Education
While the concept of orchestrating customer experiences is not new, the conversation about the design and management of customer experiences in higher education circles has heightened. No doubt, the challenges for developing sustainable models for revenues, enrolling best fit students and engaging relationships with alumni and donors draws attention to the need for exceptional, relationship-building…Read more
Hot Topics in Higher Ed Webinar: The Marketing of Higher Education—the College President’s Perspective
Hot Topics in Higher Ed is an on-going webinar series conducted by Bay Path University. Rick was honored to be invited as a presenter, alongside Dr. Melissa Morriss-Olson, Provost and Vice President for Academic Affairs at Bay Path. In this webinar, Rick discusses why RHB chose to specialize in serving colleges and universities, and why this alignment with helping the…Read more
Avoid These 10 Claims When Describing Your Institution
Since 1991, we’ve had the opportunity to visit and conduct work on many college campuses. In doing so, we’ve been exposed to a lot of talking points used by various institutions in their communication strategy. In other words, we’ve likely heard it all. As part of our marketing positioning studies to help our clients achieve…Read more
Analyzing Higher Education Presidential Perspectives
Always curious to learn more about how higher education administrators think and lead, I was eager to dive into the 2017 Inside Higher Ed Presidents Survey conducted by Gallup. Our engagement in studying presidents’ views on marketing in the 2016 Independent College Presidents Survey we conducted in collaboration with The Lawlor Group heightened my interest in…Read more
Designing Touchpoints: How Creating Exceptional Experiences Influences Higher Ed
This week I had the privilege of returning to the classroom to teach again at Notre Dame. Dr. Elizabeth Moore, my colleague in the marketing department of the Mendoza College of Business for many years, occasionally invites me back to speak in her classes. Interacting with bright future marketers lifts my spirits. I love hearing…Read more
How Sick is Your Brand?
Is your brand sick? No, I mean sick. Are you victimized by your ill, ailing brand? What are the signs and symptoms? How do you know if you have one? Quick. Download this ebook to complete your own self-diagnosis and gain insight to what you can do to be healthy. Read more
Imagine the Video: The Importance of CX in Higher Ed
Welcome to another entry in our Imagine the Video series: all the insight and substance of a long-form video interview packaged into an easily-consumed, informative read. We give you the content, you imagine the rest. In this episode, we find Rick and Sam passing through the Nordstrom flagship store, located in downtown Seattle. In addition…Read more