While marketing is finding increasing favor in the higher ed arena—it’s practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus. Consequently, standard models for its placement within the institution have yet to be implemented. Does marketing stand on its own as a department? Is it paired with other…Read more
Author: Rick Bailey
Finding a Position and a Place in the Universe for Your Institution
Ready to find your one true place in the universe? Conduct these series of exercises with your team as a first step.
FOSM: Fear of Social Media—Why Higher Ed Presidents Fear Social Media, and What They Can Do About It
One of the questions that surfaced early following our presentation of the 2016 Independent College Presidents Survey at the CIC Presidents Institute this month had to do with social media and how to set policy for campus personnel. The interest in social media is widening, given the growing familiarity with its purpose and use, the…Read more
Create Your Own Audience Chart
This includes a downloadable asset. Clients often ask us how to establish priorities when it comes to audiences. This makes sense as there are so many audience clusters surrounding any given college or university. You know it may be impossible to reach everyone all the time with your messaging and honestly, you don’t want to.…Read more
Why Customer Experience Matters
ALERT: In this article, the word “customer” will be used frequently. “Customer” is used to represent any audience such as students, prospects, families, alumni, faculty, legislators, neighbors or hundreds of other individuals or groups with whom you have exchange and interaction. Some in higher ed would argue that because colleges and universities are not businesses…Read more
For Consideration: Branding Your Academic Curriculums and Experiences
We’ve had so many conversations about branding academic programs and experiences, we created an e-book compiling our recent writing and thinking on the topic. You may find this resource helpful for your conversations on campus with colleagues. Download this e-book to share with other campus leaders. To download the e-book
The 2016 Survey of Independent College Presidents Executive Summary
When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more
Risk-Taking and Truth-Telling: Take-Aways From the 2017 CIC Presidents Institute
This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more
Real News: Telling the Truth is Always the Safest Harbor
The other day we were meeting with a group of technology developers and after airing a proposed solution, one of the participants said, “Of course, this is safe harbor.” I hadn’t heard that expression used in the context of a business conversation, so I asked about it (and subsequently Googled the expression). I was told…Read more
Find the Confidence to Own Your Market Position
Learning to be authentically who you are is an important lesson for anyone, institutions of higher learning included. But it can also bring you face-to-face with some realities that might shock you. For instance, if you think your institution is uncommon in a way that it in fact is not, you may discover that you…Read more