Author: Rick Bailey

Where Marketing Fits Into Your Institution’s Org Chart

written by Rick Bailey

While marketing is finding increasing favor in the higher ed arena—it’s practically a given—most colleges and universities are still uncomfortable with its presence and practice on campus. Consequently, standard models for its placement within the institution have yet to be implemented. Does marketing stand on its own as a department? Is it paired with other…Read more

FOSM: Fear of Social Media—Why Higher Ed Presidents Fear Social Media, and What They Can Do About It

written by Rick Bailey

One of the questions that surfaced early following our presentation of the 2016 Independent College Presidents Survey at the CIC Presidents Institute this month had to do with social media and how to set policy for campus personnel. The interest in social media is widening, given the growing familiarity with its purpose and use, the…Read more

Create Your Own Audience Chart

written by Rick Bailey

This includes a downloadable asset. Clients often ask us how to establish priorities when it comes to audiences. This makes sense as there are so many audience clusters surrounding any given college or university. You know it may be impossible to reach everyone all the time with your messaging and honestly, you don’t want to.…Read more

Why Customer Experience Matters

written by Rick Bailey

ALERT: In this article, the word “customer” will be used frequently. “Customer” is used to represent any audience such as students, prospects, families, alumni, faculty, legislators, neighbors or hundreds of other individuals or groups with whom you have exchange and interaction. Some in higher ed would argue that because colleges and universities are not businesses…Read more

The 2016 Survey of Independent College Presidents Executive Summary

written by Rick Bailey

When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more

Risk-Taking and Truth-Telling: Take-Aways From the 2017 CIC Presidents Institute

written by Rick Bailey

This year’s CIC Presidents Institute’s concluding session featured a panel of presidents who demonstrated leadership in a time of significant transformation on their campuses. Elizabeth Kiss of Agnes Scott College (GA), Walter Kimbrough of Dillard University (LA) and Jeffrey Docking of Adrian College (MI) served on the panel hosted and questioned by Scott Jaschik, editor…Read more