And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more
Author: Ryan Millbern
From portals to print: How RHB created a coherent, functional and inspiring journey for prospective Auburn students
Two years into RHB’s engagement with Auburn University, the admissions team approached us with a desire to ensure that the entire prospective student journey–from registering for a campus visit to applying for admission and enrolling–coherently reflected RHB’s findings from our Circles of Influence research, the recommendations from our audit of their current marketing messages (Coherence…Read more
Discovering and owning your institutional truth: A daring and essential act of vulnerability
Finding out the truth about who you are is a daring act of vulnerability. It is in large part an excruciating inner journey—a cataloging of flaws and shortcomings, a confrontation of insecurities and fears. Even the positive insights you gain from this exercise can be read as deficits: an identification of the contour of your…Read more
Taglines Are Dead: Who Killed Them, and How We Can Bring Them Back to Life
Education. Excellence. Success. Challenge. Change. Future. Discover. Culture. Character. Really. Bad. Taglines. Treated. The Same. Way. Don’t. Really. Sing. They. Just. Add voices. To. The. Cacophony. Most higher education taglines are Weekend-at-Bernie’s-esque lifeless husks that do little more than reflect the pool of generispeak in which they float. While there are some shimmering linguistic pearls…Read more