Many firms close the gap between client and student by keeping the implementation and measurement on the vendor side. An example of this is traditional (they wouldn’t describe themselves this way) student search firms…Read more
Author: Sam Waterson
You Already Have a Watch: Buying Perspective
One argument for the services that RHB provides is that what we offer in exchange for income should not be replicable on campus. More simply, we don’t want you to invest in things you’re capable of handling in-house (remember that diatribe about search?). So, when evaluating whether or not to find an external partner we think you should consider three measures…Read more
When to Go “Outside” for Your Higher Ed Marketing Needs
If you’ve been following our posts on RHB Insights lately, you’re likely aware of our stance on the importance of having an in-house marketing department on your college campus to properly meet your future needs. We’ve not only written posts that champion the idea, but we’ve created a guidebook to help aid your institution in…Read more
Five Things to Think About as You Hit the Road This Fall
With fall more or less upon us, it’s time to consider your strategy for recruitment this year. You’ve likely spent some time assessing what you did last year, namely: what worked? What didn’t? You’ve also likely gone through the obvious considerations, the things you must always be mindful of, like: make sure you’re in touch…Read more
Selectivity May Not Be Measuring What We Think It Is
As another national deposit day passes, enrollment professionals are sorting out the lot and figuring out how to hold on to the class over the summer. As we observe the stresses and successes of our clients this season, we see more uncertainty about how and why families make the decisions that they do. The marketplace…Read more
Imagine the Video: The University of the Immediate Future (Part I)
Welcome to another entry in our Imagine the Video series: all the insight and substance of a long-form video interview packaged into an easily-consumed, informative read. We give you the content, you imagine the rest. (Click here to read our previous entry.) In this episode, Rick and Sam are on opposite sides of the country when a check-in phone call…Read more
Has Your Institution Fallen into a Brand Trap?
As higher education deepens its embrace of marketing, a wide variety of innovative and successful practices have begun to emerge. On one end of the spectrum you can cite the truly wonderful brand awareness campaigns such as What Will You Fight For? for the University of Notre Dame—an awareness campaign that aligns perfectly with the academic and…Read more
Imagine the Video: Embracing the Location of Your Institution
In this episode, Rick and Sam discuss the importance of “location” in the messaging and positioning for an institution. What are the right and wrong ways to go about it? Is it something that only institutions with a postcard-esque campus can leverage? Or is it a matter of recognizing what your institution offers that no one else has? Read more
On Robots: An Interview With Rick and Sam
Transcript: Rick: Okay. Sam, how long do you think it’ll be before I can replace you with a robot? Sam: Well, I don’t know. I’ll probably be dead before that comes, but I would certainly like to be replaced by a computer or a robot. There are lots of things that a computer does better…Read more
Invest in Your Message More Than Your Method
We’re often asked to build strategies for the various conversion points during recruitment. Common among these are search, campus visit, application generation and deposit solicitation. In previous posts, I’ve made my thoughts clear on the evolution of search and how new, readily available technology has made it easier for institutions to run search on their…Read more