Author: Sam Waterson

You Already Have a Watch: Buying Perspective

written by Sam Waterson

One argument for the services that RHB provides is that what we offer in exchange for income should not be replicable on campus. More simply, we don’t want you to invest in things you’re capable of handling in-house (remember that diatribe about search?). So, when evaluating whether or not to find an external partner we think you should consider three measures…Read more

Has Your Institution Fallen into a Brand Trap?

written by Sam Waterson

As higher education deepens its embrace of marketing, a wide variety of innovative and successful practices have begun to emerge. On one end of the spectrum you can cite the truly wonderful brand awareness campaigns such as What Will You Fight For? for the University of Notre Dame—an awareness campaign that aligns perfectly with the academic and…Read more

Invest in Your Message More Than Your Method

written by Sam Waterson

We’re often asked to build strategies for the various conversion points during recruitment. Common among these are search, campus visit, application generation and deposit solicitation. In previous posts, I’ve made my thoughts clear on the evolution of search and how new, readily available technology has made it easier for institutions to run search on their…Read more