Tammy Bailey, Co-founder and Chief Financial Officer at RHB, and also Vice Chair of the Board of Trustees for her alma mater, sat down with us to address the relationship between the board of trustees and marketers at an institution. Her perspective is particularly helpful in that, not only does she understand the marketing of…Read more
Author: Sam Waterson
The Value of Friction in the Admission Process
This article from Benedict Evans (a mobile expert at Andreesen Horowitz) caused me a swell of thinking about where we place cognitive overhead on our audiences. In it, he talks about how devices like the Amazon Echo, the Apple Watch and Google Home are meant to reduce (or remove) friction for consumers by eliminating traditional…Read more
Make Search More Relevant, Affordable and Seamless: Bring It In-House On Your Campus
For some enrollment managers the notion of executing search with in-house resources isn’t necessarily novel. For others, the idea is new, but the thought of taking on such a workload is daunting enough to sweeten the appeal of going to a third party specialist to begin the higher ed sales cycle…Read more
FAFSA Changes: How Higher Ed Will Need to Adapt to the New Application Date
This is one of an occasional conversation that Sam and I often have here in the office. We like to jabber about things that are going on in higher ed to keep abreast of what’s happening, but also, to think on behalf of our clients about how they can best respond to the multitude of changes that are occurring in American higher ed.
Indecision, Indecision
With May 1 in the rearview, most institutions are carefully calculating the incoming class for the fall. “Carefully optimistic” is what we’re hearing from most of our clients; moderately sure of the current count, but uncertain of what the summer will bring, both good and bad. While the reasons for confidence heading into the summer…Read more