When it comes to marketing, what’s on the mind of presidents? The 2016 Survey of Independent College Presidents answers these questions and many more. RHB and The Lawlor Group collaborated to measure the opportunities, challenges and management of marketing on private college campuses. Download the executive summary for valuable data to serve as intelligence and inspiration…Read more
Category: Downloadable
Your Audience System Organizer
Clients often ask us how to establish priorities for engaging each of their myriad audiences. Here’s a way you might think about establishing priorities for making choices and building budgets.
Your Audience Identifier
This includes a downloadable asset. You’re working on your case statement (or alumni magazine, or viewbook, or website, or financial aid brochure, etc.) and—good for you!—you are making great progress. You’re writing solid copy, selecting great images, designing creative layouts. But think for a moment. When you complete this project, who will be on the…Read more