Category: Featured

From portals to print: How RHB created a coherent, functional and inspiring journey for prospective Auburn students

written by Ryan Millbern

Two years into RHB’s engagement with Auburn University, the admissions team approached us with a desire to ensure that the entire prospective student journey–from registering for a campus visit to applying for admission and enrolling–coherently reflected RHB’s findings from our Circles of Influence research, the recommendations from our audit of their current marketing messages (Coherence…Read more

How to Structure Your Higher Ed Marketing Department for the Future

written by Rick Bailey

If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more