When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
A Guide to AMA Higher Ed 2024
October 25, 2024
Let’s run it back. Five years later, AMA Higher Ed returns to Las Vegas on November 10-13. A quick flashback to 2019: I was three months into my new role at RHB and serving on the conference committee (a highlight was introducing the Vegas Golden Knights CMO keynote to the electronic beat of “John Wick…Read more
Crafting Meaningful and Memorable Experiences for Community College Constituents
September 3, 2024
RHB Vice President for Marketing Leadership Rob Zinkan joined Maya Demishkevich on Enrollify’s The Hidden Gem podcast on August 26 to discuss constituent experiences and the pivotal role those experiences play in creating coherence and supporting an institution’s market position. You can listen to the episode or read the transcript below. · · · Transcript:…Read more
Coherence Series: Us vs. Them
August 30, 2024
The following is Module 2, Section D of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective I’ve heard the goofiest comments about competitors on campuses, most of it fueled by rumor: “They’re not as academic as we are.” “We’re more ‘Christian’ than they…Read more
Coherence Series: Why Are Your Competitors Here?
The following is Module 2, Section C of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective Knowing your own mission well and unpacking its meaning is essential to your success in achieving coherence. Living out your mission with coherence builds the trustworthiness your…Read more
Coherence Series: You Have Competitors—Who Are They?
The following is Module 2, Section B of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective In an “ivory tower” universe, institutions of higher ed have traditionally avoided language or concepts that reflect business or sales practices. That is certainly changing as more…Read more
Coherence Series: One and Only
The following is Module 2, Section A of a series called Coherence, introducing key strategies that will enable you to market your institution more coherently. Overview and Objective Good news: your market position is something you can choose. You determine who you intend to be when compared to other options in the market. By the…Read more