Insights

For some enrollment managers the notion of executing search with in-house resources isn’t necessarily novel. For others, the idea is new, but the thought of taking on such a workload is daunting enough to sweeten the appeal of going to a third party specialist to begin the higher ed sales cycle…Read more

In the advertising class I taught at the University of Notre Dame for many years, I would bring a candy bar for each student on a certain day. As you can clearly tell by that, I was a very good teacher. On the appointed day, I would make sure that every student had a different…Read more

Some time ago, our work took me to downtown Boston. A colleague and I had flown in late in the evening and had a client meeting the next morning. The weather was poor and I was glad that we had access to GPS. As annoying as the system’s mechanized voice could be (“Right turn in…Read more

Chapter 1: A “terrific” tradition, but a terrible investment You probably don’t remember Tom Terrific, because you’re much younger than I am. Tom was the main character in a great kids’ cartoon that was shown on Captain Kangaroo in the mid-50s. Our hero Tom, who was developed by Gene Deitch, always wore a signature hat:…Read more

Colleges and universities ritually invest millions of dollars in an outdated, over-utilized, under-performing strategy to generate inquiries. Most institutions are simply afraid to stop doing it…Read more