When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
What a Customer Experience Manager Does (and Why You Need One on Your Campus)
May 23, 2023
Over the course of my first year here at RHB, I have been going through our vast library of Insights articles to tap into the best thinking of my RHB colleagues over the three decades (and more) that RHB has been providing expert counsel to our clients. The article below strikes me as particularly evergreen,…Read more
Webinar: Strategic Planning: Leading With Authenticity and Strategy
April 20, 2023
What’s the difference between visionary and hallucinatory leadership during a strategic planning process? How can a leader best incorporate their own goals and ambitions for their institution with the vision other community members have—and with reality? In a webinar on April 12, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I discussed eight…Read more
Transcript: Strategic Planning: Leading With Authenticity and Strategy
April 19, 2023
On April 12, Aimee Hosemann, Sam Waterson and Rob Zinkan hosted RHB’s latest webinar about its strategic planning research, analyzing 108 plans across higher ed. They discuss eight leadership themes that emerged from interviews with presidents of institutions that had the “most strategic” plans. For additional resources, you can watch a recording of the webinar, download the executive…Read more
Slate for Student Success
March 24, 2023
Technolutions’ Slate software is built for admissions, but the system is highly customizable and can be used for more than just admitting students. You can build processes in Slate that help you manage advising, academic standards investigations and appointments with the career services team. All these activities would be considered “Slate for Student Success,” which…Read more
Ethnography in Higher Ed: How RHB’s Ethnographic Approach Leads to Institutional Empowerment
March 23, 2023
Late last fall, we published an Insight in which I discussed some connections between marketing and anthropology that would be the subject of a paper I co-authored with RHB’s Rob Zinkan to be delivered at the American Anthropological Association conference. The point of our paper was that anthropology and marketing share the goal of understanding…Read more
Centralization Is Not the Objective: Marketing Organizational Structure Should Follow Strategy
March 15, 2023
This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. “We’re so decentralized.” In my organizational design work for higher ed marketing and communications, I often hear this lament from leaders describing their current structure. The refrain, which is not exclusive to large institutions, implies that a centralized—or significantly…Read more