Insights

When we’re not actively solving higher education challenges, we’re thinking about them.

And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.

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Webinar: Strategic Planning That’s Truly Strategic

October 20, 2022

written by Aimee Hosemann

Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more

10 Fears Stifling Innovation in Higher Education

October 13, 2022

written by Rick Bailey

As Lee Gardner noted in “The Barriers to Innovation” in The Chronicle of Higher Education ( 2019 ), “universities often flounder at innovation because they are not really meant to change.” The notion that institutions are inflexible is disconcerting at best. If innovation is considered impossible, no incentive exists to even imagine change. Nonetheless, outdated approaches and…Read more

A Guide to AMA Higher Ed 2022

written by Rob Zinkan

In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more

Your Institution Fits Inside a Circle (of Influence)

July 18, 2022

written by Aimee Hosemann

One of our favorite services at RHB is Circles of Influence (there’s more background here and here). We love talking to students and the people who influence their college journeys as we look for alignment or gaps between the student experience and marketing messaging. We use our analyses of the conversations we hear to provide…Read more

Make a Real Statement about Diversity in Tenure-Track Faculty Job Ads

February 17, 2022

written by Aimee Hosemann

Many institutions are ramping up for the spring cycle of faculty hiring. It’s a time of excitement and overwhelm for everyone on all sides of the hiring equation. In a context in which a single tenure-track job ad can harvest 400 or more applicant packages, institutions are asking for greater volume in application materials as…Read more

Co-Founder and Principal Rick Bailey on “Starter Stories”

September 30, 2021

written by Sam Waterson

Founder of Enrollify Zach Busekrus hosts “Starter Stories” a podcast series telling the stories of founders of leading higher education consulting and professional services. Zach invited Rick Bailey to give the backstage story on the start of RHB. Following is the transcript or you can listen here. Rick Bailey: In the book, was a question.…Read more

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