When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
Transcript: Strategic Planning That’s Truly Strategic
October 24, 2022
On October 12, RHB’s Aimee Hosemann and Rob Zinkan hosted a webinar, Strategic Planning That’s Truly Strategic, to share findings and critical lessons from RHB’s yearlong study of 108 current strategic plans across higher education. For additional resources, you can watch a recording of the webinar, download the executive summary of the research, purchase the full-report book…Read more
Webinar: Strategic Planning That’s Truly Strategic
October 20, 2022
Do you know whether your institution’s strategic plan priorities are visionary or hallucinatory? How can you tell the difference, especially given the disruption of normal operations during the last two years? During our October 12 webinar, RHB Vice President for Marketing Leadership Dr. Rob Zinkan and I shared insights about how strategic planning can be…Read more
10 Fears Stifling Innovation in Higher Education
October 13, 2022
As Lee Gardner noted in “The Barriers to Innovation” in The Chronicle of Higher Education ( 2019 ), “universities often flounder at innovation because they are not really meant to change.” The notion that institutions are inflexible is disconcerting at best. If innovation is considered impossible, no incentive exists to even imagine change. Nonetheless, outdated approaches and…Read more
A Guide to AMA Higher Ed 2022
In the handful of conferences I’ve attended in person over the last year, I’ve noticed a welcome trend: greater presence and intention among conference-goers. Everyone has a renewed appreciation for being with one another. Fewer heads are buried in screens during sessions. My RHB colleague Alex Williams has called these experiences “joyful reminders of the…Read more
Are You Ready to Bring Your Search In House?
October 12, 2022
(You may be more ready than you think.) At this year’s NACAC conference in Houston, we were delighted to see so many of our old and new friends in person in ways we have not been able to do so since—well, you know. While last year’s event in Seattle gave us a taste of what…Read more
The Marketing Maturity Model: Advantages and Limitations
September 30, 2022
Recently I have seen more examples emerge of institutions adopting a marketing maturity model. Jaime Hunt, Old Dominion University Vice President for University Communications and Chief Marketing Officer, discussed the topic over the summer with Jamie Ceman, Chapman University Vice President for Strategic Marketing and Communications, during an episode of the Confessions of the Higher…Read more