Insights

In our last piece on rethinking and redesigning your campus visit experience, we explored ways to enhance the persuasive power of an in-person visit. Prospective students and their supporters deserve a welcoming, informative and compelling experience—one that acknowledges the effort and investment they make to step onto campus. But how to get them there in…Read more

Sewanee: The University of the South was struggling to maintain antiquated processes for advising. They sought a solution to streamline both the administrative and student experience surrounding this important element in a current student’s engagement with the institution. Spreadsheets, forms and emails resulted in inefficient processes despite Sewanee’s focus on student success. Having been a…Read more

And why do colleges and universities need them now more than ever? It’s a tale as old as time: a college or university needs to market itself in a way that is compelling to prospective students, authentic to the lived experience on campus, aspirational enough to echo the pillars of the strategic plan and timeless…Read more

This article previously appeared in Inside Higher Ed and it is posted here with permission of the author. Over the past five years of conducting organizational capability assessments of higher education marketing and communications departments, my colleagues and I have interviewed hundreds of internal stakeholders. It’s the most fascinating aspect of the work, hearing directly from campus…Read more

What would your employees say to a friend or family member who was interested in applying for a job at your institution?  How can you ensure that employees have positive, truthful stories to share about their experiences with you? The experiences your employees have shape your employer brand. Your employer brand creates expectations about what…Read more

Earlier this month, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace After the Great Resignation (to be published in 2025), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. The panelists examined higher ed’s inattentiveness…Read more