When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
RHB on the Slate Stage: Optimizing Your Digital Marketing Efforts Across Platforms
June 9, 2021
Digital advertising is a marketing must for most institutions, and by funneling campaign responders into our Slate instances, we have an efficient yet powerful mechanism for generating and converting leads throughout the lifecycle. However, we can only optimize our strategy if we’re able to effectively track efforts across our platforms, and this task isn’t always…Read more
RHB on the Slate Stage: Strategic Campus Visit Portals
Many of us are currently immersed in making plans to welcome visitors back to campus. We know that especially for institutions with a sizable residential population, campus visits are a key tool for recruitment and yield, and we’re continually striving to make these experiences more personalized and impactful for their prospective students. But managing all…Read more
RHB on the Slate Stage: The Art of Automations
For Slate users, one of the biggest efficiency wins that we hear extolled over and over by users is found within Rule Builder, where we’re able to replace many of those previously manual business processes with streamlined automations that essentially do the work for us. But, sometimes, these opportunities can trip us up. One the…Read more
Take a Break with Our Annual Summer Reading List
Summer reading can be so recharging—a time when we savor the most special and most diverting books. Here, we recommend books that are moving, challenging, engrossing and motivating, ranging from science fiction to takes on Coco Chanel, racism and the church, taking charge of your life and even some inspiration for higher ed professionals. These…Read more
Imagine Voraciously: A Brief Excerpt
Here’s an introduction to Rick Bailey’s latest book, Imagine Voraciously, to whet your appetite for more. This new workbook dives into the beauty of imagination, offers inspirational insight and includes a variety of questions and exercises to explore by yourself or with your team. Books are available through RHB and you can own one by…Read more
So, How Do You Talk about Race? Part One of a Two-Part Series
At RHB, we’ve been having conversations with clients and prospective clients about diversity, equity, inclusion and belonging (DEIB). Specifically, we’ve been talking about marketing and communications products and how those relate to DEIB initiatives laid out in strategic plans and communications flows. These conversations occur in the service of engaging in the complicated and deeply…Read more