When we’re not actively solving higher education challenges, we’re thinking about them.
And writing about them. And reading about them. And talking about them. Collected here are the insights and resources that we’ve developed to help inspire colleges and universities toward greater relevance, including blog posts, white papers, presentations, videos and worksheets.
The RHB 3-5 Design Increases Strategic Effectiveness of North Carolina State University’s High-Performing Central MarComm Team
December 4, 2023
At North Carolina State University, RHB began Future-Ready Organizational Capability Assessment work using The RHB 3-5 Design with University Communications and Marketing (UCOMM). UCOMM leaders were interested in taking a pause to ensure they were well-positioned to support a new University Strategic Plan drafted during the COVID-19 pandemic and slated to run until 2030. The…Read more
Lasell University’s Coherence checkup leads to success in undergraduate student recruitment
Lasell University, a longtime client of RHB, expanded recent engagements related to the implementation of Slate to aid the institution in executing senior search fully in-house. Our team hosted five Circles of Influence with the undergraduate students, complementing those sessions with several conversations with administrators, faculty and staff.
How to Structure Your Higher Ed Marketing Department for the Future
November 9, 2023
If you’ve been reading our recent insights or if you’ve reviewed takeaways from our study on higher education strategic planning, you may already be aware of our research suggesting, while institutions have embraced marketing as a vital means of promotion, the embrace of marketing to aid in new program development or signature experiences is still…Read more
Webinar: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
November 8, 2023
In 2023, institutions of higher education are talking about and planning for diversity, equity, inclusion and belonging, even in an era of increased scrutiny and challenge to these vital efforts. In RHB’s 2023 round of strategic planning research, we’ve followed up with institutions we met during our 2020 research and examined DEIB language and goals…Read more
Transcript: Modern Strategic Planning: Committing to DEIB in a Continuing Climate of Challenge
November 7, 2023
On November 1, Aimee Hosemann and Rob Zinkan hosted a webinar about RHB’s latest strategic planning research. They cover the third installment, Committing to DEIB in a Continuing Climate of Challenge, from a three-installment research report on modern strategic planning. A recording of the webinar is also available. · · · Transcript Rob Zinkan Well…Read more
A Guide to AMA Higher Ed 2023
October 23, 2023
It’s the most wonderful time of the year. Sure, the holidays are fast approaching—too fast actually. Or maybe spooky season or PSL season is your thing. For higher ed marketers, it’s feel-good season because we’ll soon get to be among our people. The AMA Symposium for the Marketing of Higher Education, the largest single gathering…Read more