Lately, as I continue hearing and reading stories about the Great Resignation, I find myself thinking a lot about a seven-foot-tall blue horse. Let me back up. Earlier this year, after boarding my homebound flight from Indianapolis and walking to my assigned seat, I found myself squeezing past a regulation NFL helmet, adorned with the…Read more
Tag: Enrollment Management
Inspiration, Reflection, Recharging: RHB’s Annual Summer Reading List
In higher education, when summer comes the work doesn’t stop. It takes a new seasonal shape. We hope you have been able to get away from work for a little while and spend time reconnecting with the people, activities and ideas that matter most to you. Even when you can’t travel, books can reliably take…Read more
Data Governance Versus Data Management
Over the last four years, RHB has engaged hundreds of institutions in their strategic implementation and use of Technolutions Slate. Our activity in this space affords our team a unique vantage point on team structures, procedures and campus politics that often inform (or disinform) a successful build or independent project in Slate. During my first…Read more
How Digital Transformation Will Shape Higher Education Practices Post-Post-Pandemic
The pandemic helped us see that the digital transformation of everyday experiences is suitable for achieving what we may have previously regarded as possible primarily in-person. Face-to-face has taken on new meaning as we have identified the power for digital experiences.
Tending the Student Success Garden with The Major Key: Bloom Better with Smarter Methods
As I begin my work at RHB and transition from an institutional role into one of enrollment management consultant, I’m struck by the magnitude of the shift. I have spent many years elbow-deep in the daily activities of admissions and enrollment management, much like working in a flower garden (ironically my only gift in gardening…Read more
Extreme CRM Makeover: Tips for Implementing Slate
Have you ever flipped through the channels over the weekend and ended up on HGTV watching home renovation shows? After a few hours you’re full of ideas, inspired to tackle new projects, question the resources you might need, start to feel slightly overwhelmed, and then wonder how you spent THAT much time on a show.…Read more
Interest or Intent? Part III: What Is Engagement?
Over the past several weeks, Rick Bailey and I have explored the contrast between interest and intent for both our prospect and applicant pools. Rick kicked this off, reminding us that for students, interest and intent are entirely different mindsets; if we’re hoping to better understand our enrollment funnel, equating the two does a fundamental…Read more
Interest or Intent? Part II: Understanding the Journey of Digital
In Part 1 of our series exploring interest versus intent, Rick Bailey discussed the important distinctions between general interest in our institution and an actual intent to take decisive action, be that submitting an application, paying a deposit or matriculating. The inquiry and enrollment processes have shifted significantly over the past decade, and the bulk…Read more
Why You Don’t Need to be Afraid of Performativity
In our study of 108 active higher education strategic plans, we discovered that by far, the most common theme in strategic plan goals or priorities was diversity, equity, inclusion and belonging (DEIB). Further, because DEIB-related initiatives were often distributed across all the goals in some plans, it became clear that some institutions were holistically reimagining…Read more
Is it Time to Brand Your Core or Gen Ed Curriculum?
One of the fun components of our jobs providing counsel at RHB is helping institutions develop branded core or general education curricula. These distinctive experiences encapsulate your market position and can create strong brand awareness. Before I came to RHB, I spent a semester teaching at an institution on a block plan, meaning students took…Read more