Ready for your board meeting? Part 1 of 3 Examine the vitae of most everyone at RHB and you’ll discover that we share the experiences of being practitioners on campuses around the country prior to coming to RHB. We’re fortunate to be able to counsel from having walked in your shoes—or at least your colleague’s.…Read more
Tag: Executive Counsel
Relationships, People! Focusing on Personal Relationships Yields Revenue
Either because of or in spite of the COVID-19 pandemic, this academic year seems to have flown by. I’m finding it difficult to believe we are just weeks away from fiscal year’s end. Because I began my career in the development office of my alma mater, my heart still races a bit the closer we…Read more
Ship Metaphors and Storytelling With Your Board
Ready for your board meeting? Part 2 of 3 I’ve been having this recurring dream. I’ve just clicked the red “Leave Meeting” button, which teleports me from a call with our predictive modeling consultant (whose predictions in a dataset without precedent have all the solidity of a cumulus cloud), and drops me into the Excel…Read more
The Joys of Strategic Planning (Yes, We Mean ‘Joy’)
If we told you that there are plenty of reasons to feel quite positively about higher education strategic planning, you might not believe us. And, yet, it’s the truth. Maybe it wouldn’t even cross your mind to wonder if it could be a positive experience beyond something to grit your way through every time there’s a…Read more
The End of the Office…as a Naming Convention
In my ongoing series of conversations with senior marketing leaders this academic year, we’ve discussed—among many topics—the dynamics of leading a remote team. While some VPs have been in the office periodically, rotating days on campus with other members of the cabinet, their teams continue to work remotely. For some teams, this scenario is indefinite;…Read more
From the Rise of the CMO to the Reach of the CMO
The rise of the higher ed CMO may have flattened, but the reach of the CMO’s influence is going to grow.
Rick Bailey Serves Love on Servant Marketer Podcast
On Dec. 9, 2020, RHB principal Rick Bailey joined Jenny Petty, Director of Enrollment Marketing at the University of Wyoming (soon to be Vice President for Marketing at the University of Montana) and host of The Servant Marketer podcast. In the Season One finale, Rick and Jenny discuss falling in love with our customers, delivering…Read more
Why an Anthropologist Chose RHB
Why is there a linguistic anthropologist at RHB? Now that I have just about reached my one-year workaversary at RHB, I guess I have enough perspective on why I am here to answer that question from my position as said anthropologist. I have pursued a variety of professions that allowed me to learn about others’…Read more
An Upside to 2020: Greater Focus on Positionality
While the uncertainty of the year 2020 brought discomfort and grief, we gained the opportunity to think differently about our systems and our culture. As a former academic advisor, I welcome this challenge to stretch. I bring five years of professional and graduate higher education experience to my role as a Client Success Coordinator with…Read more
Ten Temptations in Tough Times: 2020 Edition
Given how this year has played out, you may have forgotten to celebrate the tenth anniversary of the Great Recession. I remember 2010 all too well; it reshaped our business. As traumatic as it seemed at the time, the effects of those dreaded days yielded great benefits in terms of our focus, our fine-tuning and…Read more