Rob

Rob Zinkan, Ed.D., Vice President for Marketing Leadership

Rob brings 25 years of experience in higher education leadership focused on reputation and resource development and intra-organizational alignment. He joined RHB in 2019 after nearly two decades at Indiana University in a variety of senior roles from campus-level vice chancellor to system-wide associate vice president. Rob holds a doctorate from Creighton University (his dissertation topic was higher education brand coherence), a master’s from Xavier University and a bachelor’s from Wabash College. A popular advisor, writer and speaker on institutional positioning, the intersection of strategic planning and marcomm, and organization design and development, Rob is a former CASE commissioner (Commission on Communications and Marketing) and AMA Symposium for the Marketing of Higher Education committee member. He is co-author of the book What Makes a Strategic Plan ‘Strategic’? and is co-editor and contributor to Inside Higher Ed’s “Call to Action” blog. Rob also teaches graduate courses in both strategic communication (M.A.) and higher education leadership and organizational studies (Ed.D.).

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