What would your employees say to a friend or family member who was interested in applying for a job at your institution? 

How can you ensure that employees have positive, truthful stories to share about their experiences with you?

The experiences your employees have shape your employer brand. Your employer brand creates expectations about what it’s like to be a faculty or staff member at your institution. A strong employer brand is an asset that attracts and retains talented faculty and staff—and you can actively shape that brand through your choices.

In this October 22 webinar, Dr. Kevin McClure, author of The Caring University: Reimagining the Higher Education Workplace after the Great Resignation (to be released in 2025 by JHU Press), and Drs. Aimee Hosemann and Rob Zinkan, authors of What Makes a Strategic Plan ‘Strategic’?, discussed the current landscape of higher education employer brands. 

They talked about organizational changes and change management in support of the employee experience. They also discussed:

• RHB’s Coherence model as a framework for understanding and influencing employer brand
• Strategic planning for employee well-being and engagement
• Creating connections between the values held by your institution and your employees
• Effective talent management frameworks, and 
• The role of communications and marketing beyond internal communications, including as a partner to HR

You have the ability to shape the expectations that lead to a strong employer brand regardless of your role or job description. 

You can watch the full webinar below and complete the form to access the presentation slides. The transcript is also available.