Marcomm teams, or blended teams of marketing and communications professionals, are standard for most higher education institutions. Many projects require integrating the expertise of both teams to reach our audiences in a variety of ways. Given higher education budgets for marketing and communications, efficiency amongst marcomm teams is often required with many positions crossing traditional marketing and communications boundaries, and many leaders “doing it all” in small or one-person shops.

For leaders managing the marcomm function during today’s upheaval in higher education, communications often feels urgent—the endless effort to control the message in quick-moving, audience-driven social media. The increased workload and complexity of issues management, crisis communications and executive communications are taking their toll and threatening bandwidth. Under this pressure, what are the implications for key marketing functions such as brand-building, enrollment marketing and other priorities charged to marcomm leaders?

This RHB webinar takes a deep dive into the organizational challenges and opportunities of integrating marketing and communications. Three seasoned marcomm leaders, RHB’s Rob Zinkan, the University of Iowa’s Jeneane Beck and Old Dominion University’s Kate Ledger, discuss future directions of these related but distinct functions and explore innovative practices.

You can watch the full webinar below and complete the form to access the presentation slides. The transcript is also available. Also referenced in the webinar is an RHB guidebook, “How to Structure Your Higher Ed Marketing Department for the Future.”